【Wunderman Thompson】Into-The-Metaverse.pdf
摘要 : Wunderman Thompson Intelligence has released a report called "Into the Metaverse" that explores the concept of the metaverse and its potential impact on people's lives and the business world. The report includes consumer data from participants in the US, UK, and China and interviews with 15 experts in the field. The metaverse is a virtual space where digital and physical lives can converge, and it is becoming an increasingly popular environment for people to spend time and interact online. The report discusses the potential opportunities for brands and influencers and unpacks the core elements of the metaverse. While the metaverse is not yet fully realized, its potential is evident, and interest in the concept has increased significantly in 2021.
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